This is us meeting you halfway.
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The Kinyu is our community driven brand that we built to redefine influence.

This is where we work directly with young people and constantly reinforce our purpose as a team. We produce events, content, and digital experiences specifically for Gen Z. We know this generation not because of what we can poll them on, but because we can get to know the REAL them. Not the version they show online. We make the effort to understand what they don’t.

It takes empathy. Our 80% conversion rate to events in the Kinyu is direct proof of that.
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Finding your passion is a trap. We push young people to find their purpose.

With fake gurus + false prophets rising up all the time. Young people are pushed to follow their passions, but that ends with people being more lost. They tie their passion to a “what” not a “why”. Jumping from photo, video and graphic design doesn’t make any sense if they’re trying to find their passion, but doing those three in order to build an agency driven by purpose makes sense.

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The Kinyu is our methodology.
It’s our motivation— our energy.

This group is how we forecast the needs of our generation and it showed us the difference between having the data + emotional intelligence to understand a problem, and the empathy to solve it.

7 in 10 teens say anxiety and depression are a “major problem” amongst people their age.

The Economist,”Gen Z is Stressed,
Depressed, and Exam-Obsessed,” 2019
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Working with organizations only solves 50% of the problem.
The talent problem across all industries reflects this. It’s hard to find good talent, because it’s hard to find authentic people who genuinely understand how to just be their authentic self. Or even worse, they create a separate persona to the point where they have a new identity.
71% of Z’s ‘see a difference between my online and offline selves’

PSFK, “The Gen Z Playbook,” 2019
78% of Gen Z’s seek authenticity as an important quality in a brand.

Digital Marketing Depot,
“#TheSearchforGenZ”, 2019
As a team comprised mostly of  Gen Z, this group opened our own eyes to how many layers our own generation truly has.
It’s hard to market to Gen Z because gen z doesn’t even know who they are. You think we’re empathetic, but we’re not. We push for our voices to be heard but cancel the ones who don’t agree with us.
71%
71% of Gen Z's believe that brands should help them achieve their personal goals and aspirations.

PSFK, “The Gen Z Playbook,” 2019
82%
82% of Gen Z’s are more likely to purchase from a company that provides consistent and relevant content.

The Center for Generational
Kinetics,“Reality Bytes”, 2019
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We want to have an ‘internet’ level of impact by closing the comprehension gap between young people and the rest of the world.
The technological revolution over the past 20 years came from the 15% of the population that are ‘emotionally connected to their workplace’. We could only imagine what’s possible if we double the amount of passionate people entering the workforce. These young people can’t even define wealth, nor do they understand what it takes financially to obtain the goals they want. Yet, they plan their entire future around financial security.
89% of Gen Z’s planning for their financial future makes them feel empowered.

Rave, “How Gen Z is Confronting
their Financial Fears,” 2018
We want to have an ‘internet’ level of impact by closing the comprehension gap between young people and the rest of the world.

We could only imagine what’s possible if we double the amount of passionate people entering the workforce.

We experienced a technological revolution over the past 20 years with only 15% of the population enjoying their job.

Lets be friends.

Get in Touch
Our Office
Washington, D.C
Contact
Hello@theronin.com