Creating the most effective campaign strategy for Gen Z.
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We knew, from our ground level understanding of youth culture that young people long for experiences, not just content. We know the pain points, we know the needs, and we know the solutions. So we— on our own dime— set out to prove it.

Strategy, Experiential, Content Production, Digital Advertising
We had to develop a highly targeted campaign, a vivid and compelling piece of content that would deeply connect with our audience. That required us to deeply understand them.
We took the time to deeply understand the people we were creating for. Then we created an impact-driven experience, a compelling piece of content around it, and a digital advertising campaign to run on social media.

Theres are our results without any brand footprint or influencers.

Just a topic that speaks to the real Gen Z.
CTR (Click-Through Rate)
CPC (Cost per Click)

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Washington, D.C