A charity tournament with the top influencers in League of Legends.
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Overview
Swarmio media was looking to generate attention and brand awareness for their tournament management platform.
In order to reach the widest audience possible, we brought in a cast of influencer to participate in a live charity tournament.
Solution
Digital Advertising
Influencer Marketing
CHALLENGES
We needed to authentically reach the esports audience and put together a broadcast that was truly engaging.
APPROACH
We took a comprehensive look at the esports landscape, the audience sentiments, the games, the influencers, the sub communities, etc.

We identified the best course of action and we executed.
RESULTS
3.1M
Impressions
38K
Average concurrent viewers
1.2M
Organic views
30%
Site Conversion
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