A charity tournament with the top influencers in League of Legends.
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Overview
Swarmio media was looking to generate attention and brand awareness for their tournament management platform.
In order to reach the widest audience possible, we brought in a cast of influencers to participate in a live charity tournament.
Solution
Digital Advertising
Influencer Marketing
CHALLENGES
We needed to authentically reach the esports audience and put together a broadcast that was truly engaging.
APPROACH
We took a comprehensive look at the esports landscape, the audience sentiments, the games, the influencers, the sub-communities, etc.

We identified the best course of action and we executed.
RESULTS
3.1M
Impressions
38K
Average concurrent viewers
1.2M
Organic views
30%
Site Conversion

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