GREATER THAN DHAD
Generating cheap attention…
but on a global scale.
OVERVIEW
We were tasked with generating global attention for the Greater Than Dhad Sculpture Competition. We had to get resourceful, specific, and creative.
Solution
Strategy, Content Production, Digital Advertising
CHALLENGES
We did not have much in the budget for continuous testing, so we had to be right the first time.
APPROACH
We did a deep dive on who we were targeting + how we could reach them. Being artists once, we were very keen on knowing where they were hiding within the digital space.
RESULTS
17.5M
People Reached
126M
Total Impressions
$.005
CPC (Cost Per Click)
$.0019
CPM (Cost per 1,000 impressions)

Lets be friends.

Get in Touch
Our Office
Washington, D.C
Contact
Hello@theronin.com