A NEW AGE RECORD LABEL
World of Dance Records
OVERVIEW
We've established a 1:1 exclusive agency partnership with World of Dance Records to support the label and its artists.
We took them through our henshin process around the debut single of their first artist, Josh Killacky.
Solution
Design, Influencer Marketing, Consulting + Strategy
CHALLNGES
Josh Killacky was in a critical period making his transition from dancer to artist. Within a week before launch, we had to think about how we could help deliver a campaign that was authentic, yet engaging for his audience who was more accustomed to his dance content.
APPROACH
We spoke with the team on their overall mission + vision for the company. We took a deep dive into WODR and their first artist. We analyzed everything from digital strategy, to audience development, to their corporate strategy. Our first activation with the team was the debut single campaign for Josh ( their first artist). We helped put together an omni-channel marketing strategy that included an augmented reality filter.
IMPACT
A debut single that rallied the support of other major influencers such as Tana Mongeau and Delaney Glazer— generating over 300,000 impressions of the filter.

Lets be friends.

Get in Touch
Our Office
Washington, D.C
Contact
Hello@theronin.com